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Section 02 / Services

Four disciplines. One system.

Identity, web, motion and social are built on the same tokens by the same team. Take one pillar, or take them together as a bundle.

Identity

A brand foundation that holds under every use.

Guidelines and typography, a full mark suite and a colour token spec. Everything else in the system is built on it.

  • Identity guidelines and typography
  • Primary, secondary and mark suite in SVG, PNG and print
  • Colour token specification
  • 6 custom social launch templates

Included in

  • The Crease
  • The Fold
  • The Full Form

Web

Fast sites built on the identity's own tokens.

A high-speed one-page site on Framer or Webflow, or a multi-section CMS build when the business needs room to grow.

  • One-page site on Framer or Webflow
  • Multi-section CMS build in The Full Form
  • Built on the identity's colour and type tokens

Included in

  • The Fold
  • The Full Form

Motion

Kinetic assets that move in the same system.

Logo reveals and offer explainers in the brand's palette and fold metaphor, with dry, minimal sound design.

  • Logo reveal and offer explainer
  • Up to 4 kinetic assets with sound design in The Full Form
  • Video editing add-ons: kinetic subtitles, audio mastering, branded overlays

Included in

  • The Fold
  • The Full Form
  • Video add-ons

Social

Content architecture, not a pile of posts.

An editorial calendar, copywriting and native scheduling, approved in 14-day cycles.

  • 30-day social launch architecture and full asset repository in The Full Form
  • Monthly static, carousel and kinetic short-form on retainer
  • Editorial calendar, copywriting and native scheduling
  • Customer care and DM handling are excluded

Included in

  • The Full Form
  • Pulse
  • Cadence
  • System

05Video editing add-ons

Finish the footage you already have.

4 Reels

Kinetic subtitles, audio mastering, branded overlays

Add to my plan

8 Reels

Kinetic subtitles, audio mastering, branded overlays

Add to my plan

06How a bundle folds

  1. 01

    Crease

    You name one decision-maker. We confirm scope, deliverables and price, and a 50% deposit opens the file.

  2. 02

    Fold

    Identity, web and motion are built as one system, on the same tokens, by one team.

  3. 03

    Form

    You review each delivery inside the 48-hour client review protocol.

  4. 04

    Hold

    The final files are delivered. Retainers continue in 14-day approval cycles.

07Questions

How is a project priced?

Every project has a fixed scope and a fixed price, in naira or US dollars. The discovery flow gives you a planning estimate from your answers, and the team confirms the final scope and price before anything is agreed. A 50% deposit opens the file, and deliveries follow a 48-hour client review protocol.

What do the monthly retainers cover?

Content architecture: an editorial calendar, copywriting, native scheduling and a set number of static, carousel and kinetic pieces each month. Content is approved in 14-day cycles with one consolidation pass for each batch. Customer care and DM handling are excluded.

How much raw video do you need for a reel?

A maximum of 3 minutes of raw video for each 30 to 45 second finished reel. Raw phone rambling is rejected.

Who do we deal with on our side?

One decision-maker. You assign them at the start, and all feedback comes through them. Group WhatsApp threads are not part of the process.

Which currencies do you invoice in?

Naira and US dollars. Your estimate is shown in the currency that fits your region, and you can switch at any time.

What happens to the Audit Entry fee?

It is credited back if you sign a 3-month retainer within 7 days of the audit.

Who do you work with?

SMEs and scaleups, in Nigeria and globally. One studio replaces a designer, a developer and a motion editor who were never briefed together.

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